Because without a sustainable body you haven't got a sustainable or scalable business
If You’re Here To Get 6% Body Fat Eating The Same Shitty Foods, Pretending To Follow An Unrealistic Training Plan, That Doesn’t Take Your Business Goals Into Account. I’m Not Even Sorry, You’re In The Wrong Place
Quick Results. (Obviously)







The Place Where We Live For Life, Not Beast Mode
Warning: This isn't for everyone!If You’re Ready to Build Solid Muscle, Reveal the Sexy Body Hiding Underneath Your Winter Chub, or Just Drastically Improve Your Health, Energy, and Sex Drive…Take Just 8 Minutes, read This Page…
It’s definitely not for you if you’re looking to spend half your life in the gym to the point those joggers feel like they are part of your body.
And it is certainly not for you if you want to eat the same boring foods over and over making sure you NEVER eat out because, bro, that is not how we fit into the clean eating clan #fitfam
This Is Finally The Fitness Program Designed For Above Average Individuals Struggling To Find The Time To Chill Let Alone Work Out
We all deserve to be happy. Period.
Physically and mentally happy with your body when you look in the mirror every morning is what I want for you.
Whether this means you want some abs and a people double taking when you take your shirt off at the pool (or in your local tailor), or you want a butt that will give you major confidence when you rock up at that meeting to match that chiselled jawline.
I’m here guiding you every step of the way to your dream body.”

My goal in life is to help as many people as possible level up their health and feel amazing (because no matter how much we BS ourselves that computer belly is doing NOTHING for your confidence.
I pushed and realized my passion was in helping busy individuals because I couldn’t help my dad, I didn’t realize it at first purely because I had got overweight, I started working out to drop the lbs and ended up competing in 7 bodybuilding shows along with various endurance events building a name for myself working with some very high-level endurance athletes on their nutrition including a Tour De France rider, Olympic cyclist and world champion triathlete to name a few, but I didn’t feel the passion here until I got deep into working with the busiest business people around and realized, wow, this is like helping my dad. If I stop even one child from losing their parent before their time then all of this, all the hours of study, hours of training and hours of pushing forwards has been worth it, this is my passion.
I believe in balance, finding the balance in health means getting it in the 5 M’s
- Madness (you need to have fun)
- Money (makes the world go round)
- Mindset (it’s a buzzword but a cool one)
- Movement (it’s kind of exercise)
- Marriage (relationships even with your reflection should be on point, you deserve it)
And finally here, we talk about having a scalable business, that’s 100% what people want when they get into this industry as an entrepreneur or you have the ambition to reach the top in the corporate world, I get that.
But.
Training specifically designed for you
Everyone says that but believe me, this is specific to you, your schedule, your likes and needs along with the equipment you may have if you need to get the session done at home or at the hotel when travelling. One specifically designed to help you burn fat, build the body you desire and kind of life that ‘optimized lifestyle’ (again, added optimize because it’s a cool word and I feel entrepreneurs get a boner over it)
A nutrition plan that you’re able to follow
Look, I won’t beat around the bush, I will give you an ideal food plan for a good guideline day but you’re not going to follow it, we will check in and design this as we are moving as no one likes to eat the same stuff every single day, some people do but no one wants to so this is designed and adjusted as you check-in. Look, you already know what to do, but you just don’t realize it, you’ve been fed so much crap (literally) that you’ve been confused into thinking what is healthy actually isn’t (that is not your fault, by the way, it’s called marketing). There are many different approaches, we just will find the ONE that works for you which you are actually able to follow even when ‘life’ gets in the way and you have to go travel/socialize/be a human (delete as necessary).
Regular Check-ins
We will check in either every 2 weeks or monthly depending on your package it’ll be via email or a call, we make it work for you. But not just that, you have access to me via email.
Think of me like 7/11: I’m not always doin’ business, but I’m always open.
Accountability
Yes, this is a thing, no it isn’t marketing hype, yes it means you’re going to get 95% better results I saw it on a study somewhere, don’t ask me which one because while I love evidence-based work I don’t keep the file by my bedside table for lonely nights when I can no longer fit my macros with the whole tub of peanut butter, trust me, it’s the secret.
OK, just kidding, carry on, we can convert you to the dark side sooner or later Anakin.
If that sounds like something you need right now then let’s talk (there’s a cool form I made if you click here, see, I can tech!Go on, just one slice.
PS – Okay, but seriously. I’m not trying to be that drunk friend who’s had 4 divorces giving you marriage advice after a bottle of Jack Daniels on a cold winters eve.
I’m just SAYING that you should take a minute and ask yourself:
How much progress have you made in the last 3 months?
Now, how much would you like to make in the next 3?
If those two things don’t match up, well, maybe what you’re doing’s not working. Maybe it’s time to try something different. Maybe it’s time to realize that you might not be able to make the progress you want without a little accountability, expertise, and skin in the game.
Or, maybe you like spinning your wheels and being frustrated.
What the fuck do I know? I only do this for a living.
Again, online coaching isn’t for everyone.
If you’re a total beginner, I’d much rather you spend some time in the gym with a coach who can physically show you how the correct form you need and push you a bit, if that’s what you need. That’s the safest way.
And even if you’re not a beginner, it’s possible that online coaching might not be right for you. Maybe you need someone to stand there and count reps and ask you about your weekend, maybe you just need to talk in-between sets, that’s cool – but isn’t that what Instagram was built for?
It’s even possible that online coaching is exactly what you need—but that we’re not a good fit. Like, maybe you hate puppies and think that Vanilla Ice dancing in the Turtles wasn’t a good idea. If that’s the case, I’m sorry, but this just ain’t gonna work out.
BUT.
On the other hand.
It’s entirely possible I’m the perfect coach for you and can help you do exactly what you want.
Let’s figure that out together.
Apply below, and we’ll be able to chat and see if you’re a good fit.
And if it turns out we’ll get along like Mikey and a slice of pizza AND I’ve got the room on the roster, we’ll make some magic happen.
Fill out this app, and get ready to start taking gratuitous selfies.

Design
(Leave This To Me, It’s My Superpower)

Develop
(Again, Let Me Think For You, It’s Much Easier)

Do the work
I was able to get up earlier, work longer and drop 20lb of ugly body fat lickety split”
Doberman Dan
I was able to get up earlier, work longer and drop 20lb of ugly body fat lickety split”
Doberman Dan
You have changed my life”
Ron Reich

Eminem said that way back in 2002 and to be honest back then life was so good. It was so easy to stay in shape there were no worries, family to take care of businesses to run but now. Wow, life has changed a hell of a lot. Some days the joints feel like they want to stay in bed other days the brain wants to stay in bed with the joints taking the dogs for a walk. That dreaded sound.
‘eeeh, eeeeh, eeeh, eeeh’
The slap of the sleep button.
‘eeeh, eeeh, eeeh, eeeh’
It’s time to get up but you really want to throw the duvet back over your head and drift back into that dream you were having running down the wing on cup final day at Wembley, 100% fitness in the prime of your life without the spare tyre fit for the latest hybrid SUV stuck around your waist.
Jump up, the first part is the worst, that pissing mirror you have to walk past that hides nothing. Summer is the worst time as you don’t even wear your pj’s it is straight up boxers (with the hems rolled over thanks to the muffin top sitting above them) this is real life, you’ve let it slip prioritizing the things that most men pride themselves on.
Ryan McKenzie
Drop The Computer Belly In 90 Days
(Sounds Great Doesn’t It)
For less than the cost of a personal trainer in your local gym (who is probably not as good as I am) you can become an online coaching client with the guy who is actually used to working with the busiest people around and dealing with every excuse you've ever had whilst STILL getting amazing results.